NASA passion
The good people at NASA want to take humanity further - both literally and metaphorically. Always hungry for knowledge, they organize research and expeditions in space.
Mars mission
NASA set their sights on Mars, the Red Planet. Searching for signs of life is a big project, requiring a lot of funding and public support.
The T-Shirt idea
Among many initiatives, NASA also decided to sell branded T-shirts. People could directly support the organization and spread awareness.