Design, Products & Trends

How to choose the right print on demand wallpaper



Wallpaper is a hidden gem that frequently goes unnoticed because of its immense potential in the bustling world of print-on-demand, where business owners and drop shippers are constantly looking for entertaining and lucrative products to sell. Wallpaper stands out as a remarkable contender in the world of print-on-demand among the plethora of customizable products readily available. It is one of the best print-on-demand products to sell because it has a unique mix of adaptability, profitability, and untapped market opportunities. While the market is flooded with competition for goods like clothing and accessories, the wallpaper market is comparatively untapped, offering an exciting opportunity for aspiring business owners. Concentrating on wallpaper can capitalize on a niche market's potential and establish yourself as a pioneer in this expanding sector.

Note that all Printseekers' wallpaper products are printed with the Epson SureColor SC-S80610 printer, using Epson UltraChrome GS3 ink with 9 different colors and 12 passes, and they all come with a squeegee for easier application.

Why Wallpaper is the Best Print-on-Demand Product in 2023:

There are a lot of good print on demand products to pick from. But let's take a closer look and examine why print on demand wallpaper is the best print on demand product in 2023.


Wallpaper offers higher profit margins compared to many other print-on-demand products. With customers often ordering wallpaper to cover entire walls, you have the potential to generate substantial revenue from each sale. In addition to the profitability of wallpaper, another compelling reason to consider this product for your print-on-demand store is the relatively small competition in the market. While print-on-demand companies commonly offer apparel, accessories, and home decor items, only a few have ventured into wallpaper. By offering wallpaper in your store, you can tap into a niche market that is not saturated with competitors. This gives you a unique advantage and the opportunity to stand out from other dropshipping businesses. With less competition, you have a greater chance of capturing customers' attention, specifically seeking amazing wallpaper options.

Small Competition 

The relatively small intense competition in the wallpaper market can work to your advantage, while other print-on-demand products might draw a larger pool of sellers. By focusing on this particular product, you can draw a discerning audience looking for cutting-edge and individualized wallpaper options for their homes, offices, or commercial spaces. Because of the low competition level, you have numerous opportunities to succeed in the wallpaper business. A smaller pool of competitors gives you the freedom to set yourself apart by providing a wide selection of designs, materials, and customization options. You can position yourself as a top competitor in your industry and win the trust and loyalty of clients who value your expertise by devoting your resources and knowledge to perfecting your designs.

How to Choose the Right Wallpaper

Choosing the ideal wallpaper for your space can be exciting but challenging with the various captivating designs and customization options available. There are many things to remember when selecting your perfect print on demand wallpaper product, so let's look into which products would be the best for your store!

Peel and Stick Polyester Wallpaper

Peel and stick wallpaper, also known as self-adhesive wallpaper, is a popular choice due to its ease of installation. Customers can simply peel off the backing and attach it to any smooth surface without professional assistance. This type of wallpaper is ideal for quick interior makeovers and appeals to a wide range of customers.


Easy to apply

Easy to remove

Renter friendly


On the pricier side

Durability depends on the wall surface and surrounding environment

Traditonal Non-Woven Wallpaper

Traditional non-woven wallpaper requires the use of special glue for installation, resulting in a permanent placement. It offers a classic and timeless look, making it suitable for customers seeking a more traditional aesthetic. Non-woven wallpaper is often favored for its durability and high-quality finish.


Longer lifespan

Recommended by professional installers

High-profit margin

Easier to correctly install


Requires special glue to install

May need to hire a professional installer

Prepasted Non-Woven Wallpaper

Prepasted wallpaper is incredibly convenient as it comes with an adhesive backing, eliminating the need for additional glue. Customers can simply soak the wallpaper in water and apply it to the desired surface. This type of wallpaper is perfect for those who prioritize easy installation without compromising on style. It's a great option for interior makeovers and adds character to any room.


Easy to apply

Durability and longevity

Easy removal


Surface preparation

Tricky, messy installation

Peel and Stick Vinyl Wallpaper

Vinyl wallpaper is renowned for its durability and resistance to wear and tear. Its waterproof properties make it suitable for high-moisture areas such as bathrooms and kitchens. The adhesive backing allows for hassle-free installation on any smooth, flat surface. Vinyl wallpaper is an excellent choice for customers looking for a long-lasting solution that withstands the test of time.


Easy installation without glue

Versatility and reusability

Enhanced moisture and scratch resistance


Limited breathability (trap moisture between the wallpaper and the wall)

Tricky removal


As you explore the world of print-on-demand products, don't overlook the immense potential of wallpaper. Its profitability, coupled with relatively lower competition, makes it an attractive option for your store. Consider offering different types of wallpaper, such as peel and stick polyester, traditional non-woven, prepasted non-woven, and peel and stick vinyl, to cater to diverse customer preferences. By choosing the right wallpaper for your print-on-demand store, you can tap into a lucrative market and provide customers with an opportunity to transform their spaces with personalized designs. Embrace the power of wallpaper and watch your business thrive in 2023 and beyond.

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