Tutorials & How To's

How to Take Care of Print on Demand Garments + Tips on Educating Customers

Published:
December 16, 2023
7
min read
Table of contents:

If you run a print-on-demand shop, taking care of your custom-printed clothes is important. It's not just about making customers happy – it's also about taking care of your brand. In this guide, we'll break down how to look after your print-on-demand garments and how to educate your customers in the best possible way.

Caring for Printed Garments: General Guidelines

There are a few common caring rules for all printed garments. Keep them in mind and your incredible print-on-demand creations will remain vibrant and stunning for the long haul. 

Washing Instructions

Let's start with the basics of keeping those print-on-demand garments fresh and fabulous! Here's your go-to guide for washing:

  • Fabric Types Matter. Different fabrics need different care regimens. For example, you can wash cotton at higher temperatures compared to synthetic fabrics like polyester.
  • Printing Method Matters Too. Every printing method is slightly different, and the result is achieved with different procedures. Some prints are more durable and can withstand rougher care, while others are quite delicate.
  • The Label is Your Frenemy. Care labels on garments can provide a good source of information on how to take care of the specific fabric of the clothing item. However, if the print is added later as it is in the case of print on demand, the information usually applies just to the fabric, not the print.

Drying and Ironing

Now, let's talk about drying and ironing without losing that vibrant charm:

  • Handle with Care. Air-drying is the superhero move here. Hang clothes to dry and avoid direct sunlight to prevent fading or damage.
  • Ironing Like a Pro. When ironing printed designs, do it inside-out or over a cloth. Low heat is the name of the game to preserve those prints fresh and good-looking.

Storage and Maintenance

Keeping your print on demand garments in top shape isn't just about washing and drying:

  • Storage Hacks. Store these beauties in a cool, dry place. Fold them neatly to prevent wrinkles and maintain their awesomeness.
  • Color Friends Only. To prevent color transfer or print damage, keep similar colors together. Don't let your bold red tee cozy up with your crisp white hoodie!

Print-Specific Care Techniques

Printed garments are like works of art – each with its own special needs for staying fabulous. To keep the custom designs looking their best, it's crucial to understand the specific care required for different printing techniques. 

Direct-to-Garment (DTG) Printing

DTG printing involves the direct application of designs onto fabric through specialized printing machines. This process enables the creation of intricate and vibrant designs sans the requirement of screens or transfers.

  • Specific Care Instructions. To maintain DTG-printed garments, wash them inside out in cold water. Opt for a gentle cycle and mild detergent. Avoid using bleach or dry cleaning – these methods don't bode well for DTG prints!
  • Advantages and Considerations. DTG prints boast a soft texture and intricate detailing, making them ideal for smaller quantities or complex designs. However, bear in mind that they may not withstand rigorous handling, such as intense scrubbing while washing.

Sublimation Printing

With this technique, designs are first printed onto special paper using ink that turns into gas when heat is applied. Then, under high heat, the ink turns into vibrant colors that are transferred onto the fabric. This allows the creation of unique and all-over designs.

  • Care Recommendations. Cold wash is the way to go for sublimation prints. Avoid bleach, and definitely don’t dry-clean them. Oh, and no ironing directly on the print – keep that iron away!
  • Unique Care Aspects. Sublimation prints love cool temperatures and don’t enjoy excessive heat. They're great for all-over designs but need some extra care to keep those vibrant colors popping.

Screen Printing

Screen printing is a bit like using stencils for designs. Each color in the design gets its own screen. The ink is pushed through these screens onto the fabric. It's a versatile method, perfect for bold and large designs.

  • Screen Print Care Tips. Turn your screen-printed clothes inside out before washing them in cold water. Always use a mild detergent. And when it's time to dry, air drying or low heat in the dryer is the way to go.
  • Maintaining Quality. Screen prints are tough cookies, perfect for big batches and bold designs. But rough handling during washing or high heat can wear them out sooner, so handle them with care!

Tips for Educating Customers on Print On Demand Garment Care

When customers know how to care for their printed garments, it's a win-win. They get to keep their special items looking great for longer, and you build trust and loyalty. Here are some smart ways to make sure your customers get the best information on garment care!

Clear Product Descriptions

When it comes to keeping your customers in the know-how about caring for their print-on-demand treasures, clear product descriptions are your magic wand. 

  • Detailed Care Instructions. Your product pages aren't just for showing off designs. They're also a hub for care instructions. Highlight the do's and don'ts of caring for their unique garments right there.
  • Specifics Matter. Break down the specifics of print-on-demand clothes – what makes them special and how to keep that specialness alive. Simple language goes a long way!

Visual Guides and Infographics

Let's paint a picture for your customers to make caring for their clothes a breeze!

  • Easy-to-Understand Visuals. Think of it as a DIY manual with pictures. Create visuals showing step-by-step care instructions. A picture's worth a thousand words, after all.
  • Infographics for Pro Tips. Infographics showing washing, drying, and storing tips in a nutshell are gold. Your customers will love the quick, easy reference.

Email Newsletters and Post-Purchase Support

Time to be the caring guide even after your visitor has clicked 'buy'!

  • Follow-Up Care. Send follow-up emails post-purchase, reminding customers about caring for their newly acquired treasures. It shows you're there even after the sale.
  • Ongoing Support. Offer continuous customer support on garment care. Be the go-to guru when they have questions or need advice.

Social Media and Blog Posts

Spread the care gospel far and wide. 

  • Share Tips on Social Media. Use your social platforms to dish out bite-sized tips on caring for print-on-demand clothing. Make caring cool!
  • Informative Blog Posts. Write blog posts that dive deep into the art of caring for print on demand clothing. Show your expertise and become the trusted source for clothing garment care tips.

Include Care Instructions with Orders 

Slip in a small care card or booklet with each order, giving customers a quick rundown on how to love and care for their print-on-demand treasure. It's like a bonus gift of knowledge!

This small gesture doesn't just add a personal touch to their order. It's a gentle reminder to care for their unique garment, ensuring it stays awesome for a long, long time.

Using Easy-to-Understand Language for Care Instructions

Speak your customer’s language! Avoid using complicated jargon. Instead, use everyday words that everyone can easily understand. The goal is to make caring for their clothes feel like a breeze, not a puzzle! Include visuals, like infographics or step-by-step images, to show exactly what to do. 

Make caring for their clothes a part of the whole experience! Whether it's through packaging inserts, thank-you notes, or special care reminders during checkout, weave care instructions into every touchpoint with your customers. 

Leveraging Customer Service Interactions 

Turn customer service moments into care education opportunities! Train your support team to provide care tips during conversations. It's a personal touch that shows you're there to help them beyond the sale.

Addressing Potential Customer Questions about Care

Be proactive! Create FAQs or guides addressing common questions customers might have about caring for their printed garments. This way, you're already providing answers before they even ask.

Handling Complaints or Issues Related to Garment Care

Oops! Sometimes things might go wrong. But don't worry, be ready. Train your support team to handle care-related complaints with empathy and offer solutions promptly. It's a chance to turn a problem into a positive customer experience!

Common Mistakes to Avoid

Sometimes, even the most well-meaning customers can unintentionally mishandle their print-on-demand treasures. Here are some common slip-ups to watch out for:

  • Overdoing the Wash. Too much washing can be a downer. Some folks think more washes mean better care, but it can actually fade those vibrant prints faster.
  • Hot Water. Hot water might feel good for some things, but not for these garments! Using hot water can mess with the colors and even shrink the fabric.

How to Prevent These Mistakes

Let's turn these blunders into victories for garment longevity:

  • Wash Less, Love More. Remind customers that less is more when it comes to washing print-on-demand clothes. Spot cleaning or a gentle cycle keeps the prints popping.
  • Chill Out with Water. Encourage using cold water – it's a print's best friend! Cold water helps maintain those vibrant colors and keeps the fabric happy.

In Conclusion

Educating customers about these common pitfalls empowers them to avoid damaging their cherished print-on-demand clothing. By steering clear of these mistakes, they're ensuring their favorite designs stay looking awesome for the long haul!

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