There are some print on demand products that are better known than others, such as posters, T-shirts, canvas and so on. And because of that, most print business owners focus on these “common” products, but there is another, less common one that can help expand your business - wallpaper! Feels like an obscure product to add to your shop, doesn’t it? But let us tell you all you need to know about wallpaper and why it is a great product worth considering.
Types of wallpaper
Wallpaper, in short, is a type of print product which is attached to a surface. If canvas, for example, are hung on a wall using sawtooth hangers, then wallpaper is directly attached to the wall by using some kind of adhesive. In general, there are two main types of wallpaper.
You are probably familiar with the first one. Nowadays it is usually called traditional wallpaper. Simply put, you have sheets or rolls of paper that must be installed by applying a special glue. The result is pretty much permanent, which sometimes makes people uneasy. The installation can get a bit complicated, that’s why some customers hire professionals to do it.
Now, let’s find out what is peel and stick wallpaper. Essentially, it is an “updated” version which aims to solve the above-mentioned issues that are associated with the conventional wallpaper. As the name itself explains, all you have to do is peel off the protective layer from the backside and stick the wallpaper to a smooth surface. Just like a sticker! And the best part is, that you don’t need to buy a special glue and the wallpaper can be removed from the wall without damaging it or leaving small pieces of paper on it. Which means that your customers have the option to change the wallpaper as many times as they wish and it will definitely benefit your business!
Peel and stick wallpaper can be applied on any smooth surface. On the wardrobe, table, stair risers, and, of course the ceiling! You can go crazy with this stuff. The wallpaper is especially great in a kids room - when they grow out of a childish design, it can be easily changed to anything else. Removable wallpaper lets people experiment with their taste and change the interior even according to seasons or festivities.
Why you should sell wallpaper
First of all, these days (since all the work from home thing) people are eager to make their dwellings more cosy, tasteful, or simply different than they were. The demand for high-quality wall art with unique, elegant designs is growing, but there are not many of those who can fulfil the demand, as the conventional brick and mortar stores are full of outdated designs and the online shops are not that plentiful, so some people rather choose to buy a bucket of paint instead of spending their money on wallpaper for walls. A good opportunity for you to step in!
Everybody can come up with something to put on a T-shirt, but not many people can actually create stylish, exquisite wallpaper designs. Also, selling wallpaper can be complicated if not done right. So, as a result, most of your print on demand competitors simply don't offer such a product. However, if you have a supplier who figured it out, like Printseekers, then you can sell it almost like any other of your print products.
Another thing you as a seller can write down is that in most cases wallpaper is bought in large quantities. T-shirts or posters are usually ordered in small numbers, but in contrast, we have worked with print on demand wallpaper orders that are 10m² large and more. That's a great profit opportunity!
Last, but not least, you now have access to a big market of people who previously were sceptical of wallpaper because of its reputation as a low quality, permanent, messy room decoration that ruined the interior more than improved it. Well, guess what, now you can tell them about the new age of wallpaper - the peel and stick! Easier, non permanent installation, access to genuinely breathtaking designs from talented artists, and print quality that’s on par with any canvas or posters.
What designs should you offer?
Of course, if you already have some other print products that you are selling successfully, then you can adapt that existing style to fit wallpaper, which is usually pattern-based. Give customers what they want! And with that, offer something that is always in high demand, try sorting out your designs by rooms. For example, create wallpaper designs for nursery (with animals, cartoon characters or educating designs that include maps, alphabet etc), kitchen (some fruit designs perhaps?), bedroom, living room and so on. Make sure that your wallpaper designs fit the general vibe of your shop.
Follow the newest trends and be ready to offer the customers fresh designs regularly. Research which colors, patterns and motifs are always in style, and which ones promise to be "in" the next year. Popular magazines usually cover this information (for example, Vogue, Livingetc, Homes and Gardens) or at least will drive your creative thinking. Also, Pinterest is worth checking out if you need to get some ideas. Create designs that you would gladly put on your own walls, that way you can’t go wrong.
Give wallpaper a chance!
The conclusion is simple - wallpaper could be a great addition to your online print shop! There is a lot to gain due to its limited competition, modern technology and potential profitability.
We have a good, simple system for wallpaper print on demand dropshipping, selling it in sheets with pricing per m² (or ft²). In our product catalogue you will find the peel and stick wallpaper, and if you are still not convinced about this new type, there is also an option to sell the traditional one. Go check them out!
Your customers will order how much they need of your unique design wallpaper and that's it! We’ll take care of the production and shipping.
If you have any questions about our wallpapers or the print on demand service, feel free to contact us. We can also provide you a free sample of our wallpapers, so you can see for yourself that the quality of the material and the print is just brilliant and worth offering to your customers!