TikTok shop is the new trend of TikTok a platform that has captured our hearts with fast paced, viral video content. It is an amazing opportunity for those who love a new challenge, likes to experiment in business or already have an audience on the platform. Ready to know more? Keep reading to learn how to sell print on demand on TikTok Shop!
What is a TikTok Shop?
TikTok shop is an addition to the popular social media platform TikTok. Now users can create shops (similar to e-commerce stores on websites), list their products and get sales. It launched in September 2023, and since then has greatly evolved, achieving an average monthly sales of around $500 million. And this number is just growing.
What can you sell on TikTok shop?
You can sell almost anything on a TikTok shop. From apparel and print on demand items to beauty, electronics, supplements, and home goods (for example, canvases and posters). There are some limitations when it comes to digital products.
You also need to keep in mind that guidelines on what you can sell and what you cannot may vary depending on the region.
Prohibited products are anything illegal, tobacco, alcohol, hazardous materials, and adult content.
Why you should choose to sell on TikTok?
- Large and engaged user base
TikTok has an amazing reach – 1 billion active users globally. The U.S. alone ensures 170 million users.
People on TikTok spend on average 52 minutes a day – which is a good amount of time and attention to potentially your products.
TikTok’s target audience is younger generations – 60% of TikTok users are aged 16–24.
- High Conversion Potential
TikTok is a highly effective platform to drive sales. Recent data shows that 61% of TikTok users have purchased a product after seeing it on the platform. Options like Live shopping and other TikTok shop trends just enhance this number.
Because the TikTok shop is right on the platform, purchasing is smooth and fast. You can get an item in between scrolls, and people are taking advantage of this feature.
- Algorithm helps with growth
The TikTok algorithm pushes content that resonates with audiences and doesn’t consider past experiences as much as other platforms. This makes it relatively easy to go viral on TikTok and get a massive, organic boost for your e-commerce store.
- Interactive content formats
Since TikTok is a video-first social media platform, it gives the creative freedom to create interesting and engaging content. From fast-paced videos with great storytelling to product demos and and behind the scenes footage.
As already mentioned, Live shopping gives users the option to buy directly from the live stream. Creators make the live streams fun and offer different features, such as making the products on the spot or having a live auction-type selling method where the first person to apply gets the item.
TikTok also has interactive features like polls, challenges, duets, etc.
- Affordable advertising
TikTok ads are generally cheaper than ads on platforms like Facebook and Instagram. It makes them more affordable to small businesses with tight marketing budgets. There are also available different ad formats that work wonders on the TikTok platform.
- Seamless Shopping Experience
With in-app purchases, consumers don’t need to leave the platform, reducing friction in the buying process. That makes it easier for sellers to convert engagement into sales. Within TikTok shop, you can also target specific regions that are best suited for your products.
Who can sell on TikTok shop?
You should always look into the regulations for selling online and on TikTok in your region. That said, here’s a quick list of who can generally sell on a TikTok shop!
- Small and big businesses. TikTok shop is open to all e-commerce sellers.
- Individual sellers. TikTok shop can be used by individual sellers like creators or artists.
- Content creators. TikTok shop is a great option for merch distribution.
- Dropshippers and Print on Demand sellers. TikTok shop can be a great addition to this kind of business.
What you need to know about selling on TikTok shop
1. TikTok shop prioritizes video and live selling
It is not enough to just list products on a TikTok shop. You need to market them, and for TikTok, the right way is to create video content. You can make video content about product tutorials, before-and-after using your product, and customer reviews. If you can pair it with an ongoing trend on TikTok, you will get even more views and potentially sales.
Go live with your shop. A live shopping experience can increase sales by 50% on a TikTok shop. Show your products on live streams, test them, show behind the scenes, have guests, talk to viewers, answer questions, etc.
TikTok pushes shops that create video content around their products, and not only. Be sure you take this into account when opening a TikTok shop!
2. Fast and affordable shipping is key
TikTok shop has strict fulfillment rules – slow shipping can harm your seller score and limit your shop’s visibility. So, you have to be Flash fast with your shipping.
Here’s what to know:
- TikTok may require you to ship your product within 2 days of receiving an order. If you can guarantee 3–7 day delivery, you are on the right track.
- Keep track of inventory. Out–of–stock products hurt rankings, so make sure all your products are always available.
- Fulfilled by TikTok (FBT) service can be a useful option for shipping. However, it is available only in some regions and can be a little tricky with print-on-demand products because you need to send your products to the TikTok warehouse beforehand.
3. TikTok takes a commission on each sale
The commission TikTok takes depends on the product you sell. At this point, it varies from around 6% to 8% on each sale. However, these commission prices can rise in the future.
Good news though, TikTok offers some discounts for commissions, for example:
- New sellers get 90 days of 0% commission.
- Good performing sellers might be rewarded with a platform fee waiver for 30 days.
There can also be different platform fees when a product is sold through livestream or through short video content.
4. Customer reviews and seller score matter
TikTok Shop ranks and promotes sellers based on their seller score, which depends on customer feedback and reviews, order fulfillment speed, and return and dispute rate. So, make sure you are up to your game in customer support!
5. TikTok shop is available in selected regions (for now)
TikTok shop is expanding, but it is not yet available in every country in the world. The information changes rather quickly but for now TikTok shop is available in:
- the United States
- the United Kingdom
- Indonesia
- Malaysia
- the Philippines
- Singapore
- Thailand
- Vietnam
TikTok is testing TikTok shop releases in Europe and other countries, so if your country is not in the list, stay tuned!
What are the right print on demand products for TikTok
When it comes to print on demand products and TikTok shop, classic apparel items are a great way to go. People love a good T-shirt or hoodie! Here’s a list of print on demand items that could perform very well on a TikTok shop.
T-shirts
T-shirts are a good option because they are non-season (people wear them in summer as well as in winter) and they can be worn to various of occasions. From school and work to workout and night out. They also offer a lot of options for designs and prints look very well on them.
Hoodies
Hoodies as well as T-shirts have become a wardrobe staple with the exception that hoodies are more seasonal. But it is still a good option for a TikTok Shop. Lots of creators choose hoodies for their merch base, so it is an item to consider!
Tote bags
Tote bags are very practical and if you offer fun and interesting designs, people will love a good, new tote bag!
Canvas and posters
Canvas and posters are a perfect choice if you are a TikTok artist who is opening a shop. You can print and sell your artwork to you audience with just a few clicks.
How to leverage print on demand products on TikTok
TikTok is all about trends and fast-paced scrolling, selling and buying. If you can jump with your print on demand items on the trend train, you will have lots of luck in the TikTok shop business.
Creating a print on demand business
Before you start selling on TikTok your print on demand items you need to create the products. Here is a quick runthrough of the process!
- Once you have chosen your print on demand supplier, for example, Printseekers, you can start choosing products you will sell.
- When you know what products you’d like to sell, create amazing designs for them! This is the creative part. Consider all the factors – think about you audience, what’s in style know, what resonate with people and what would look good on the item.
- Once you have the designs, order samples or create mockup picture to add to your TikTok shop. The more realistic pictures, the better!
And that’s it! You are ready to start running your very own print on demand TikTok shop.
Running a print on demand store on TikTok shop
TikTok shop is very similar to any other e-commerce site. You need to add products, you get notifications when a sale is made, and then you have to fulfill and ship that purchase.
If you were wondering how to sell print on demand on TikTok (step by step), here are the most important points!
- Create a TikTok shop
To start selling on TikTok, you first need a TikTok shop.
- To open a TikTok shop you will need a TikTok account. So, if you don’t have one, start by creating it.
- Sign up to TikTok shop at TikTok seller central. You will have to enter some information about your business and yourself, including a business licence or personal ID, and bank details.
- TikTok then will approve your profile, so for a moment you will have to wait patiently.
- Set up your TikTok shop profile. Once approved, you can set up your TikTok Shop profile. You can add your business logo and contact information, set up payment options, and add product categories.
- Add products
When your TikTok shop is ready, it is time to add products!
- Upload product pictures.
- Add title, description, and price. Remember to take into account TikTok’s platform fees!
- Add variant details. For example, sizes and item colors.
- Ad SKU (stock keeping unit) if you use one.
- Add shipping information. Set your shipping rates and processing times.
- Promote products
Once your shop is ready and full of products, it is time to do some promo work. In short:
- Create lots of video content. Aim for viral videos using trending sounds and hashtags (for example, #TikTokMadeMeBuyIt).
- Make a Live selling event. Think of an interesting twist for your livestream!
- Exploit TikTok ads. See what you can do with TikTok ads to get people to your shop!
- Collaborate with content creators. To gain momentum, consider making deals and collaborations with TikTok creators who already have an audience. If people purchase from your shop, they may get a small affiliate fee.
- Fulfill orders
When you have done your best job promoting your products, the order will start to come in. It is time to fulfill them! When you use print on demand supplier like Printseekers, here’s the process of fulfilling an order:
- Once you have an order you need to fulfill, login to your fulfillment system at Printseekers.com.
- Click “Create an order” and choose “Create order manually”.
- Provide your customer’s shipping address. Double-check for accuracy to avoid delivery issues!
- Enter product details. Product type, category, size, color, design, etc.
- Choose shipping method. Select the preferred shipping method based on the delivery speed and cost requirements.
- Confirm your order. Double check all the details, so there are no errors!
- Complete payment. You will need to make a payment to Printseekers for fulfilling the order.
- When all the steps are done, you will receive an order confirmation and your client will receive your products as soon as possible.
Final Thoughts
With the right strategy, you can tap into a highly engaged TikTok audience, showcase your products creatively, and drive consistent sales for your print on demand shop.
Now is the time to take action – explore how to sell print on demand on TikTok, experiment with different formats, and start building a brand that thrives on this dynamic platform!
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