eCom Starter Tips & Guides

Print-on-demand in 2023 - is it worth starting?



Print on demand has arisen as a promising business prospect for entrepreneurs and creatives due to the growth of e-commerce and the rising desire for customized items. Let's explore the idea of print on demand, its inner workings, and its applicability to diverse target markets in this post! We'll cover the advantages and disadvantages of this business model, along with the top platforms and essential factors to consider when choosing a print-on-demand supplier. We'll also go through scaling strategies, SEO optimization, branding tactics, product selection, starting-up challenges, profitability, and more. By the end of this article, you'll know more about whether print on demand is the best business model for you in 2023. Let's get started and find out if this opportunity is for you!

What is print on demand?

Print on demand (POD) is a fulfillment technique that allows people and companies to produce and sell custom products without the need for up-front investments (buying products in bulk) or inventory. Unlike traditional manufacturing processes, where products are made in bulk and stored in warehouses, print on demand enables the production of items individually, precisely when an order is placed.

Print on demand blends the comfort of digital technology with the versatility of e-commerce. By providing an enormous variety of products that can be customized, like t-shirts, hoodies, posters, stickers, canvas, and more, it encourages business owners and artists to express their creativity. Customers can choose their preferred design, add custom text or images, and then place an order.

Print on demand's seamless integration of the shipping and printing processes gives it its magic. Upon acceptance of an order, the chosen design is printed onto the selected product using specialized equipment and techniques. The finished item is packaged and delivered directly to the consumer, freeing the seller from managing transportation and inventory.

Along with reducing the risks and expenses of traditional manufacturing, this on-demand production strategy also enables more product diversity and customization. For example, it makes it an appealing choice for people wishing to launch an online business or increase the variety of their current product offerings because it enables entrepreneurs to test new designs and concepts without the financial constraint of high up-front costs.

Who is print on demand for?

Print-on-demand offers opportunities for a large audience - whether you’re a graphic designer, a person with business knowledge, a visionary, an artist, or you have an idea or a design that people would buy, print-on-demand business model might be the one for you. 

Graphic designers

If you're a graphic designer, print-on-demand offers possibilities and a unique way to showcase your talents. Here's why print-on-demand can be the perfect business model for graphic designers.

Creative Expression 

As a graphic designer, you have a keen aesthetic eye and flair for creating visually appealing designs. With print-on-demand, you can turn your artistic vision into a tangible product that people can wear, use and display. Whether creating stunning artwork for clothing, eye-catching patterns for wall art, or unique graphics for accessories, print-on-demand lets you bring your creativity to life in various ways.

Flexibility and Scalability

Print-on-demand allows you to experiment with different designs, test market needs, and iterate based on customer feedback. You can easily customize your product, add new designs, or stop using ineffective designs without significant cost. As your business grows, you can easily expand with a print-on-demand platform's production and fulfillment capabilities.

With print-on-demand options, graphic designers can turn their passion into a thriving business venture. From unleashing your creativity to cutting costs and reaching a global audience, the print-on-demand business model is attractive for those looking to take their design skills into the e-commerce space.


For artists who paint, print on demand presents an amazing opportunity to share your art and make a buck out of it. Here's why print on demand might be the ideal business model for visual artists:

Diverse Product Selection:

Print-on-demand offers a wide range of products to display your art on.

The options are many, from large canvas prints depicting intricate brushwork to posters showcasing the artwork's essence. You can also explore clothing like hoodies, t-shirts, or even tote bags.

Showcase Your Art: 

As an artist, your main task is to create notable works of art.

With print-on-demand, you can extend the reach of your paintings beyond the gallery or studio. Turn your artwork into tangible products like canvas prints, posters, framed posters, and more so art lovers can bring your work into their homes and spaces.

Anyone with an idea:

If you are full of innovative ideas and have an entrepreneurial spirit, print on demand can turn your vision into a thriving business. Here's why print-on-demand can be the perfect solution for anyone with an idea:

Personalized Support: 

At Printseekers, we understand that starting a print-on-demand business can be overwhelming, especially for those new to e-commerce.

That's why we offer a dedicated personal manager to help you through the process. Our experts help you set up your store, choose the right products, and optimize your listings to increase visibility and sales. You can count on their support and expertise to confidently navigate the print-on-demand world.

Low Startup Costs:

Starting a traditional business often requires significant upfront expenses, such as production equipment, inventory, and warehouse space. However, print-on-demand removes these barriers. With minimal start-up costs, you can start your business quickly and efficiently -  no need to worry about maintaining inventory or managing complex logistics. Instead, you can focus on perfecting your idea and marketing your product.


Print-on-demand is an exciting opportunity for aspiring dropshipping sellers to build a successful e-commerce business. Here's why print-on-demand can be right for your delivery business:

Seamless Integration: 

As a dropshipping seller, your main focus is marketing and sales, leaving logistics and fulfillment to others. Print-on-demand integrates seamlessly with dropshipping as it handles the production, packaging, and shipping process on your behalf. When you place an order in your online store, a print-on-demand partner fulfills it, allowing you to focus on promoting your business and making sales.

Easy Store Creation:

A well-designed and user-friendly e-commerce store is essential to being a successful dropshipping seller. While print-on-demand focuses on production, it's essential to understand how to create an e-commerce store that effectively showcases your products and drives conversions. Familiarize yourself with popular e-commerce platforms like Shopify or Etsy and explore themes, plugins, and customization options to create a visually appealing and functional online store. Speaking of platforms, let’s dig in and see which platform might be the best for starting a print on demand business.

What are the best platforms for print on demand?

In a nutshell, Shopify and Etsy stand out as the two best platforms for starting a print-on-demand company. These platforms offer a strong infrastructure, user-friendly interfaces, and many features designed specifically for print-on-demand business owners.

Let's look at why these sites are regarded as the best for starting your print-on-demand company:


Shopify is a leading e-commerce platform known for its versatility and ease of use. Shopify provides a user-friendly dashboard, extensive customization options, and a range of professional templates, allowing you to create a visually appealing and functional online store. Additionally, Shopify offers built-in marketing tools, analytics, and excellent customer support, making it a comprehensive solution for print-on-demand entrepreneurs. You can automate the entire dropshipping process with Printseekers by integrating your Shopify store with Printseekers system.


Popular online store Etsy focuses on handcrafted, vintage, and one-of-a-kind items. It is the ideal platform for artists, designers, and creative entrepreneurs because it has a specific category for print-on-demand products. Thanks to its simple setup, you can easily create your store and display your print on demand products on Etsy. The platform already has a customer base and places a lot of emphasis on promoting distinctive and handcrafted goods. Etsy is a desirable option for those starting a print-on-demand business because it offers seller analytics, marketing tools, and a welcoming community.

Although Shopify and Etsy are highly regarded platforms for print-on-demand, it's crucial to consider your particular business needs, target market, and long-term objectives when choosing. Other platforms like WooCommerce, BigCommerce, and Squarespace may offer better print-on-demand integration options depending on your preferences and needs.

Print on demand pros and cons in 2023

Print on demand has its own advantages and considerations, just like any other business model. To assist you in making a well-informed choice when starting your own business, we will examine the advantages and disadvantages of print on demand in 2023 in this section.


The print on demand business model has a lot of pros, but in this article, we’ll focus on the main things that separate this business model from any other online business model.

Low Startup Costs

There is no longer a need to purchase inventory up front thanks to print on demand. It is possible to launch a business with little financial risk, which frees up funds for other crucial operations like branding and marketing. You can launch your company without a significant financial burden by using Printseekers' integrations and support.

Focus on the fun part of owning a business

Printseekers offers integrations with well-known e-commerce platforms like Shopify to connect your store and streamline your workflow. This allows you to focus on the fun part of building your brand instead of focusing on stocking up products, solving shipping problems, e.t.c Additionally, their committed personal manager offers direction and support throughout the setup procedure to ensure you can fully take advantage of the print-on-demand opportunity. By partnering with Printseekers, you can use their knowledge and support while concentrating on the enjoyable aspects of growing your company.

Wide Product Range 

Print on demand platforms, including Printseekers, provide a diverse array of products to choose from. From apparel and accessories to custom wall art products, you can curate a comprehensive product catalog that caters to various customer interests. This wide range allows you to explore different niches, tap into new markets, and expand your revenue potential.

Global Reach

Print on demand allows you to reach a worldwide customer base thanks to the internet's and online marketplaces' power. You can take your business beyond national boundaries and into untapped markets worldwide if you can access international shipping options and target particular regions.


Like in any business model, the good pros have to come with some cons. Although some cons can be fixed with previous experience in e-commerce and hard work, they won’t stop you from starting a business and making money online.


A highly competitive market has resulted from the rising popularity of print on demand. In order to succeed, you must set yourself apart through compelling designs, successful marketing, first-rate customer service, and ongoing innovation.

Branding and Differentiation

As many sellers may offer comparable products and designs when using print on demand, it can be difficult to create a distinctive brand identity. To differentiate yourself from the competition and develop a devoted customer base, you need strategic branding, marketing, and product differentiation. That’s why Printseekers offer many branding options like stickers, certificates, and thank-you notes that will help you establish and make your brand look professional. 

Profit Margins

Despite having lower startup costs than traditional manufacturing or wholesale models, print on demand can have lower profit margins per item. Your profit margin per sale may be lowered because the cost of production and customization are incorporated into the final price. To keep a profit, effective pricing tactics and marketing strategies are required. However, this depends on the product you are selling. For instance, if you sell large framed posters, canvas, or wall art in general, you can easily make more money than, for example, just selling t-shirts.

Print on Demand Business: Common Concerns

Before launching a print-on-demand company, it makes sense to have some reservations given the vast opportunities and potential profitability. We will address the typical worries people have when starting a print-on-demand business in this article. We want to help you navigate the early stages of your print-on-demand business with confidence by examining these uncertainties and offering you insightful advice.

So, is print on demand really profitable?

The kind of products you decide to sell and how well you position your brand in the market will significantly impact how profitable print on demand is. To clarify the profit potential in various product categories, let's look at two examples.

Print on demand wallart profit

It is possible to charge more when selling wall art like canvas prints and framed posters. You can confidently set higher price points if your designs are visually stunning and appeal to your target market. People are willing to spend money on fine art for their residences or workplaces, and a high price tag can be acceptable given the product's perceived value. In spite of higher production costs, you can do this to produce sales with higher profit margins.

Print on demand apparel profit 

A strong brand presence and eye-catching designs are necessary to sell apparel through print on demand. In this cutthroat industry, your brand is everything. You can charge more for your t-shirts if you've developed a reputable brand, presented it skillfully, and forged a strong bond with your target market. If your designs are original, current, and appealing, raising prices as high as $50 is not unusual. Considering the production costs and the base price of the item, this can lead to a profit margin of about $35 per sale with careful pricing strategies.

It's significant to remember that these instances show the potential for profit from successful execution and a dedication to producing top-notch goods. However, print on demand profitability can also be impacted by several variables, including marketing initiatives, production costs, client demand, and competition.

It's critical to invest in premium designs, uphold a strong brand presence, and implement efficient marketing plans to increase your profitability. The best price points for your products can also be found by regularly evaluating your pricing strategy, monitoring market trends, and knowing how much your target market is willing to spend.

Remember that print on demand's profitability is not guaranteed and necessitates ongoing effort and market dynamics adaptation. You can improve your chances of becoming profitable in the print-on-demand market by providing distinctive and valuable products, developing a solid brand, and using strategic pricing.

How hard is it to start a print on demand business in 2023?

Let’s cut to the chase - starting a print on demand business has never been easier. With tools like ChatGPT, Midjourney and Shopify’s built-in store templates, anyone with basic e-commerce knowledge can start a print on demand business. Of course, there are some skills that you should definitely have if you plan on starting, but don’t worry - these skills are easy to learn. Here are three skills that you should have and the best way to learn them if you plan on starting a print on demand business in 2023. 

Design skills

While professional design experience is not required, having a fundamental grasp of design principles can give you an advantage in the print-on-demand market. You can create visually appealing designs that appeal to your target audience by learning the fundamentals of graphic design, color theory, and typography. You can find tutorials and resources on websites like Canva and Adobe Creative Cloud to improve your design abilities. In order to improve your design skills, online courses and video tutorials can offer insightful information and useful advice.

Marketing and branding:

Effective marketing and branding strategies are essential for standing out in the competitive print-on-demand landscape. Acquiring knowledge in areas such as social media marketing, content creation, SEO optimization, and customer engagement can help you promote your products and attract a loyal customer base. Explore online resources, attend webinars, and join industry-related communities to gain insights from experts in the field. Additionally, experimenting with different marketing techniques and analyzing the results will refine your marketing skills over time.

Basic e-commerce understanding (don’t worry, it’s not that hard)

Running a profitable print-on-demand company requires a solid understanding of the fundamentals of e-commerce management. Learn about important terms like order fulfillment, customer service, analytics tracking, and inventory management. Platforms like Shopify offer in-depth support and documentation to assist you in navigating these areas. Gaining access to their tools, tutorials, and online courses can give you a strong foundation in e-commerce management.

What product should I pick?

Yes, choosing the product you will sell is one of the most important decisions to make when starting your print on demand business. A good tip is to have one main product and add additional products to your store - this way, you can make better deals (like buy one and get a 50% discount on the second product) and make your store look more professional. Some products may have a more significant profit margin than others, but people may buy more for some products. For example - people might buy multiple t-shirts. Still, when shopping for wall art, they will mostly pick one product (that’s why adding branding to wall art products is so important, as it keeps bringing your customers back). So let’s dig deep into the best print on demand custom products to sell in 2023. 


With countless design and personalization options, t-shirts are a mainstay in the print-on-demand market - polo shirts, long sleeves, standard t-shirts, you name it! They have a wide appeal and can target various markets, including those for fashion, hobbies, sports, and more. The success of your print-on-demand company can be significantly enhanced by providing a variety of designs that appeal to the interests and preferences of your target market. Although you may profit less from t-shirts than other products, if you build your brand strong enough, you can sell your t-shirts for as high as $50! See what makes your competitor shirts that are going for $50+ different. Think of a reason why people still buy them and implement the same idea on your product! 

Canvas/Framed posters

Canvas and framed posters are perfect for showcasing artwork, photography, inspirational quotes, and more - with wall art, you can tap into as many niches as you like - the market is very open. There will always be a demand for these products. The key to selling wall art like canvas and framed posters are finding the perfect niche with fewer competitors. So, for example, you can check Etsy to see if someone is selling fishing wall art - the chances may be that the niche could be more saturated, and you might be the first to start selling them! Canvas and framed posters have a very high-profit margin - the bigger the canvas, the bigger profit. We at Printseekers understand that. That’s why we are one of the only print on demand suppliers offering large wall art products! 


This is the holy grail of print on demand products, and wallpaper is the best print on demand product in 2023. Not only is the wallpaper market so unsaturated due to not many print on demand companies offering it as a custom product, but it’s also a very profitable product - it’s easy and safe to ship, and you need a simple-pattern design! You can even offer customizable wallpaper options, allowing customers to choose from various designs or even upload their artwork. If you partner with Printseekers, the rest is sure that we’ll provide you with high-quality wallpaper materials and easy installation instructions - add some branding touch to it, and you have a fantastic product! 

How to get sales for print on demand store in 2023?

The next step is to increase sales and draw clients to your print-on-demand store after it has been launched. This section will look at practical methods for boosting sales and expanding your print-on-demand company in 2023. By employing these strategies, you can raise your profile, interact with your target market, and turn website visitors into paying clients.

Utilize Social Media

Social media platforms are essential for advertising and selling products in today's digital world. Social media sites like Instagram, Facebook, Pinterest, and TikTok are necessary to promote your print-on-demand products. It allows you to interact with customers, and establish a strong brand presence. To grab attention and increase traffic to your shop, create compelling content that includes eye-catching images, thought-provoking captions, and customer testimonials. You can find out tutorials on Youtube - you don't even need a professional camera - you can make Instagram reels or Tik Toks with your phone! We suggest looking into UGC ads - these ads do not look like ads and are perfect for e-commerce stores, as you can create them almost for free. 

Optimize your store’s SEO

Your print-on-demand store will be more visible to potential customers by ranking higher in search engine results thanks to the application of search engine optimization (SEO) strategies. Identify the search terms your target audience uses by conducting keyword research, and then naturally incorporate those terms into your products' titles, descriptions, and website content. Additionally, focus on delivering your website's seamless user experience, mobile friendliness, and speed optimization. There are plenty of tutorials on Youtube about SEO - we suggest learning the basics of SEO and then see what you can do to rank highers on Google! 

Influencer marketing

By collaborating with influencers in your niche, you can increase the visibility and authority of your print-on-demand store. Make contact with the influencers whose followership your target market shares and who you have discovered through your research to explore potential sponsored collaborations or partnerships. Influencers can create engaging content showcasing your products, share their own narratives, and direct their followers to your store by utilizing affiliate links or coupon codes. 

Engage with your audience

Maintaining a positive relationship with your clients is crucial for repeat business and word-of-mouth referrals. Utilize social media interactions, personalized follow-ups, and email marketing to interact with your audience. To build trust and social proof, promote customer endorsements and reviews on your website. To exceed your customers' expectations, respond to questions right away, offer superior customer service, and go above and beyond.

Run Promotions and Discounts

Create a sense of urgency and encourage potential customers to purchase by providing limited-time promotions, discounts, or bundle deals. Consider holding flash sales, special discounts, or seasonal promotions for your print-on-demand products. Implement a customer loyalty or referral program to reward repeat customers and encourage them to tell their friends about your store. This will promote both repeat business and referrals.

Always keep in mind that these tactics must be used consistently. To maximize your marketing efforts, regularly examine your sales data, monitor customer behavior, and make data-driven decisions. Find what works best for your print-on-demand business by experimenting with various strategies, keeping an eye on the outcomes, and adjusting your plans accordingly.

How to choose the right print-on-demand company

Making the best choice for your print-on-demand company is essential and can impact your company's success. Given the wide range of options, it's crucial to consider several factors to ensure you work with a company that supports and satisfies your needs for quality and support while also aligning with your business goals. There are a lot of good print on demand companies available for anyone, but when choosing the one you're going to start with, you should consider what you value the most. Some print on demand companies focus more on profit - for example, they offer low price products, but their quality might need to be better - this is very important for products like wall art (because there's always a refund possibility). So that's why Printseekers has become the industry leader regarding wall art quality. 

Customer service in print on demand may be more important than you think, especially if you're starting. Printseekers offers a personal manager who will always assist you on your print on demand journey. A personal manager is also helpful for established sellers, as a personal manager will help you solve any problems that may pop up. 

On-time production and shipping are essential for exceeding customer expectations. Look into each print-on-demand company's typical production and fulfillment times. For example, consider their domestic and international shipping options to ensure customers receive their orders on time.

The success of your business and the satisfaction of your customers depend on the quality of your products. Look into each print-on-demand company's reputation for the caliber of their output. See details about the products' finish, printing methods, and materials. Before agreeing to a partnership, consider ordering samples to assess the quality personally.

To sum this all up, before choosing the suitable print on demand company, make sure that they align with your values and the things that you want out of them, whether it's quality, profit margin, or a solid partnership.


Consequently, it would be wise to launch a print-on-demand company in 2023. You can unlock high profit potential and launch a prosperous business in the print-on-demand sector with the proper product selection, an easy setup procedure, and a little research. You can tap into lucrative markets and set prices that reflect the value of your offerings by picking the right products to sell, such as wall art, clothing, or personalized accessories. The profit margins can be significant, whether you're selling canvas and framed posters with captivating artwork or creating a brand around premium t-shirts with exceptional designs. It has never been simpler to set up a print-on-demand company. Even those with rudimentary e-commerce knowledge can navigate the process smoothly using platforms like Shopify and Etsy and valuable tools like ChatGPT and Midjourney. These platforms offer streamlined operations, user-friendly store templates, and integrations that let you concentrate on the enjoyable parts of growing your business. 

Thorough research is essential to maximizing sales in the print-on-demand sector. Your visibility and reach can be significantly increased by being aware of your target audience, using powerful marketing techniques, and utilizing social media platforms. You can position yourself for success and boost your sales potential by keeping up with current trends, researching customer preferences, and customizing your offerings as necessary.

Additionally, it's critical to collaborate with the best print-on-demand business. Consider product quality, customization possibilities, integration potential, and customer support. Look for companies that value delivering exceptional products and services and are in line with your business model.

In conclusion, launching a print-on-demand company in 2023 offers high-profit potential, simplicity in setup, and the chance to prosper in an expanding sector. You can carve out a lucrative niche and launch a profitable print-on-demand company with the appropriate product selection, successful marketing techniques, and a dedication to providing high-quality products. Take the plunge, let your imagination run wild, and embark on an exciting adventure in the print-on-demand sector. There are countless opportunities and potential for truly fulfilling rewards.

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