Canvas prints already have a premium feel. Framed canvas takes that one step further.
The floating frame (an outer frame placed around the stretched canvas with a small gap between the artwork and the frame edge) creates a look customers actively search for. It adds depth, separates the artwork from the wall, and signals a level of finish that neither a plain canvas nor a framed poster quite delivers. For stores looking to move upmarket, it’s one of the most effective products you can add.
This guide covers the full Printseekers framed canvas range, how to choose between options, and what you need to know to sell them successfully.
What Makes Framed Canvas Different From Regular Canvas
A standard stretched canvas sits flush against the wall. The artwork wraps around the wooden frame, and the sides become part of the display.
A framed canvas adds a separate outer floating frame around that stretched canvas. The result is a finished, gallery-style piece that looks professionally framed - because it is. The customer receives it ready to hang, with no additional framing needed.
Important: Framing is only available for standard canvas (19 mm depth). Gallery canvas (38 mm depth) is too thick for the floating frame system.
The Commercial Logic
Framed canvas sits at the premium end of print on demand wall art. Production costs are higher than standard canvas, but so is what customers are willing to pay.
The floating frame effect is visually distinctive and photographs extremely well in listing images, which improves conversion rates. It also feels like a complete product rather than something that still needs finishing. For gifts, especially - where buyers want something polished and ready to give - framed canvas is hard to beat.
As with framed posters, listing the same design across multiple frame finishes creates multiple SKUs from one artwork.
Black frame, gold frame, neon pink frame - three different aesthetics, three different audiences, no extra design work.
Floating Frames: How to Understand the Range
All framed canvas share the same floating frame profile (4.5 cm wide, 3.5 cm deep). They are available in cotton canvas (300 g/m²) or polyester canvas (220 g/m²). Sizes range from 60 × 40 cm to 150 × 100 cm, with custom sizes available on request. Starting price: €24.40 excl. VAT.
The range splits into two main groups.
Classic Finishes (Wood and Composite)
Black, White, Light Wood, Dark Wood, Pure Gold (wood), Silver (composite)
These are the core options for stores targeting mainstream home decor buyers.
They cover most interior styles:
- Black & White — minimal, Scandinavian, modern interiors
- Wood & Dark Wood — warm, organic, natural aesthetics
- Pure Gold — traditional elegance and gifting
- Silver — clean metallic look for contemporary spaces
Black is consistently the strongest seller across both framed canvas and framed posters. If you’re starting with framed canvas, list Black first.
Neon Finishes (Composite)
Neon Pink, Neon Blue, Neon Green, Neon Orange, Neon Yellow
This is a different type of framed canvas.
With neon frames, the frame becomes the statement - not just the artwork. They suit niches where bold decor is part of the identity:
- Gaming setups
- Pop art stores
- Graphic design brands
- Youth-oriented spaces
- Maximalist interiors
They also act as a differentiator. Most POD wall art stores don’t offer neon-framed canvas, so listing them puts you in front of buyers looking for something more expressive than standard black or white frames.
The trade-off is a narrower audience. Neon frames work best as additions to an existing catalog, not as the only option.
Cotton vs Polyester Canvas
Frame finish is the main decision. Canvas material is secondary - but still important.
Cotton canvas (300 g/m²)
- Heavier
- Natural texture
- Feels more premium in hand
- Ideal for stores emphasizing quality
Polyester canvas (220 g/m²)
- Lighter
- More cost-efficient
- Same print quality
- Better for high-volume, margin-focused stores
Customers rarely compare materials side by side, but they do notice weight and texture when handling the product.
What the Floating Frame Profile Means in Practice
Every framed canvas frame is 4.5 cm wide and 3.5 cm deep. This gives the product real presence on the wall.
The depth creates the floating effect - the canvas sits inside the frame with a visible gap between the artwork and the frame. In photos, this gap creates the distinctive gallery look. In person, it adds dimension and makes the product feel more substantial than a print or standard canvas.
This also improves how the product performs in lifestyle images. Framed canvas tends to look more intentional and high-end, which makes higher retail prices feel justified without long product descriptions.
Packaging and Ready to Hang
Every framed canvas ships:
- Bubble wrapped
- With protective corners
- Inside a sturdy cardboard box
This three-layer protection keeps both the frame and canvas safe during shipping.
Each piece arrives with a hanger already attached. The customer opens the box and hangs it immediately - no assembly required.
File Preparation
Framed canvas uses the same file requirements as standard stretched canvas.
Requirements:
- Format: JPG
- Resolution: 300 DPI
- Colour profile: RGB (sRGB)
- Dimensions: Match the exact product size
The canvas is stretched over a 19 mm pine frame before the floating frame is added.
Unlike wraparound canvas prints, framed canvas only displays the front face. You don’t need to extend the design for the sides.
Keep important elements slightly away from the edges, where the canvas meets the frame gap.
Frequently Asked Questions
Can gallery canvas be framed?
No. Floating frames are only compatible with standard canvas (19 mm depth).
Are framed canvases ready to hang?
Yes. Each piece includes a hanger attached to the back.
What sizes are available?
Standard sizes range from 60 × 40 cm to 150 × 100 cm. Custom sizes are available on request.
What are the frame dimensions?
All floating frames are 4.5 cm wide and 3.5 cm deep, regardless of finish.
Which frame should I start with?
Black Frame. It works across nearly all design styles and interiors. Add White next, then expand into metallic or neon finishes once you understand your audience.
Do neon frames work for every store?
No. Neon frames target specific aesthetics. They work best in niches where bold decor is expected, not as universal options.
Framed Canvas Sells the Whole Experience
Canvas already commands a higher price than posters. Framed canvas goes further by selling a finished, gallery-style piece rather than just a print.
Customers searching for floating-frame canvas are often specifically looking for this look - not just any wall art.
Across all eleven finishes, one design can become an entire premium product range without additional creative work.
Printseekers offers a free sample program. Ordering one before listing helps you understand the product’s presence, packaging, and finish firsthand.
Once you see it in person, the retail price makes immediate sense.
Get Started
Sign up at fulfillment.printseekers.com/signup to connect your store and start fulfilling framed canvas orders today!
